The outcome of the referendum in England was a clear signal.

The outcome of the referendum in England was a clear signal.

One final call we would say at Drum Cafe. And what a call it was.

With a big bang, the British left themselves and many in Europe dazed behind.

So, Brexit it is. Or not? What now? What else could have be done?

As we wade through the media an important lesson in leadership shows up:

Communication is core business

I do not know about your ready-to-use knowledge regarding benefits of a united Europe, but many British man on the street had difficulties to mention something that was worthwhile to stay for them in the European Union.

Proponents shielded with generalities as protection against war, open borders, easy work permits, a single currency and free movement of goods. Generally subjects particularly known well to governments and large companies but barely hit “George and Mildred” in everydays life.

The opponents had it easier; they played conveniently onto sentiments as the so called stealing of jobs and homes by migrants and refugees. Such kind of populism we sadly all know too well for centuries and unfortunately always used in times of economic crisis.

No stress

Outofcomfortzone

Fear, selfishness and especially ignorance are important drivers of human behavior….read more? #

Oorspronkelijk gepubliceerd op LinkedIn.