Act like NASA?

Act like NASA?

I´ve to admit, comparing the organization of a congress to a journey in space is a bit farfetched. Yet there are similarities in the approach of such an event and a major business event.

We know that it is very challenging if someone has to organize a large event. Most participants take for granted that there is a suitable location, enough healthy food and beverage, good accommodations, tickets for trips and last but not least the speakers.

No wonder that being an event manager is considered of the most stressful jobs in this world.

And even though there are passionate speakers, the moment comes when attention decreases; Then you should see that the audience gets new energy. This works best when placing people in an unusual setting where their rational thinking minds can get some rest, often accomplished with an ‘energizer´

The event manager has the responsibility to ensure that the entertainment is consistent with the target audience.

Everyone should appreciate the entertainment during a business environment.

So act like NASA as they are planning a space trip. Anticipate and check as many as you can, stick to the roadmap and be confident that the improvisational skills of you, your team, and carefully selected professional partners will get the job done.

Oorspronkelijk gepubliceerd op LinkedIn.